GroupOn can be a great way to move a lot of tickets. But usually, when you have lots of inventory to move, you are probably way under budget on that performance! Right? Plus, adding insult to injury, GroupOn takes around 50% of your already-discounted ticket. So you’re getting paid 50% of 50%. Ouch!

One way to get around this–and it hasn’t caught on yet–is to use a Facebook application called Deal Share. In the video here, I show you what it looks like. If there are any arts organizations out there that want to give this a try but don’t know their way around Facebook apps very well, let me know. I’d love to work with you. (Note: For this to work, you’re going to need a critical mass of fans. If you don’t have that yet, then watch my other videos or give me a call and we can put together a social marketing strategy for your organization.)